Industry
E-commerce
Services
UI
Photography
Mayhem Atlier
Enhancing the bridal dress shopping experience in the E-commerce realm
Company temporarily closed
Achievements
Successfully gained valuable insights from user interviews and competitor analysis, providing a foundation for implementing UI improvements and enhancing the overall online shopping experience for bridal dress appointments in the E-commerce sector. Number of potential buyers booking appointments increase of 80%
Challenge
High user drop off rates before booking appointments to try on bridal dresses, prompting the need for an improved online shopping experience.
What I did
- Conducted user interviews to gather insights into user preferences and pain points.
- Analysed competitors in the bridal dress market to understand factors influencing user engagement on their platforms.
