Industry
E-commerce
Services
Brand Refinement
UI
UX
User Testing
E-mails
Social Media
SWYTCH
An e-commerce bike platform with a touch of simplicity and cutting-edge technology. The redesigned interface offers a seamless and user-friendly experience.
Currently in development
Achievements
Implementation of the redesigned website led to a notable 20% increase in user engagement and sales. The new designs successfully aligned the brand with user preferences, streamlined the order process, and facilitated a smoother booking journey.
Challenge
- Required a subtle adjustment to the brand, maintaining the essence of the original colours.
- Addressed complexities in the order portal, especially regarding power pack orders.
- Improved user navigation through the booking process and provided clear progress indicators throughout.
What I did
- Explored various checkout platforms for a refined user experience.
- Analysed competitors within the industry to infuse unique design elements.
- Devised a brand new order portal process, simplifying power pack orders.
- Redesigned the website for a visually appealing and user centric interface.
